If you have a handmade shop and and online storefront, especially if your business is ONLY run on an online storefront, please grab a cup of coffee, cozy up and take a few minutes to read these simple tips that will prove vital to your business. Don’t believe me? Google: “Organic growth on Instagram’ and see who pops up. (For those of you new to the site, www.tothemoonkids.com is my original blog URL). So I’m not an SEO genius, but I can do a few things alright.
SEO in a nutshell: what the search engine reads to identify your website because they can not see images, so words are your best friends.
Number One: Beef up your product description with quality, key words.
How do I know what ‘quality’ key words are? You know when you start typing into the google search box and it begins to auto populate an assumed search? That is your first glimpse of quality key words. Those auto populating assumptions are what people are searching for. Your goal is to have the words that people are searching for within your website–without over saturating them. There are also tools like the Google AdWord planner that can provide you more in depth search schematics and help you target ideal key words to implement. The more unique description, the better results for you. That doesn’t mean go crazy, but try to pinpoint exactly what your selling. For example, if you are selling ‘leggings’ that’s a pretty broad category, but if you are selling ‘unique, baby leggings’ that’s a much more targeted demographic.
Number Two: Name your photos as descriptively as possible – search engines can not see them–so you need to be clear and powerful.
This is a HUGE miss I see in small shops. That means no “img483294u89” file names. Be specific and clear. Here’s a perfect example “brandname-item-description.jpg” Just get to the point with maybe a few of those quality key words. Remember, the search engines only know what’s in your photos based off of what you tell them.
Capitalizing on SEO is not always about being the top result on the most generic search, ie ‘baby leggings,’ but populating where searches are happening and no results are being delivered. This will algorithmically get you higher in the overall results as well.
Number Three: Find a way to incorporate customer reviews or feedback.
70% of buyers want to see this and if they are coming directly to your website, they should feel confident and empowered to buy immediately without visiting other avenues like Instagram. Point and case…when’s the last time you bought something on Amazon, without looking at the overall star rating and total number of reviews?
Number Four: Optimize your product page names based on key words too.
So, the same concept of naming your product and marketing photos, applies to naming your sub pages on your website. This applies to headlines and title pages too. It wouldn’t be ideal for me to just label my product page “product0132789.html” or even “sunsuit001.html.” You want to be specific without being too wordy. Use model numbers in your title and heading tags of your sub category pages and product pages, including your brand name. However, keep in mind you don’t need to keyword stuff the page by repeating the phrase over and over again.
Number Five: Try not to duplicate title tags.
This is slightly encompassed above, but it’s very crucial. Title page tags should follow this format for product pages: “Brand – Model – Item Type” so “Tothemoonkids-Sunsuit-LibertyofLondonFloral.”
So that’s that. Hopefully you find this insightful and can set to work making your website work for you. If all this sounds great, but you don’t quite have the time or need more in depth help, please shoot me an email at orders [at] tothemoonkids.com. As I said above, I’m definitely no SEO genius, but I happen to have a friend who is. If you are looking for extremely reasonably priced help with SEO, I have a quote ready and prepared for you covering all the deets and pricing.