Meet the Maker: JOJO and Beau


Putting shoes on your little’s feet is one of the most adorable and frustrating aspects of parenting…at least in the fashion sense anyway.  When I saw these little shoes from JOJO and Beau, I about fell out of my chair.  They are the CUTEST!  Made from a buttery soft leather, with rubber grip insets on the sole, they are perfect for new walkers.  Plenty of room to move their feet around without being restrained.


When designer and owner Juri was pregnant, naturally she started shopping for her little one.  While seeing that there was an array of clothing and accessories, nothing really struck her as unique in the realm of baby shoes.  So, she decided to design her own!  Drawing inspiration from vintage aesthetic and muted colors, she set to work building her own company offering simplicity and style for baby’s feet.

Based in Seoul, South Korea, JOJO and Beau is a very new company, but Juri hopes that once people see what JOJO and Beau has to offer, they will fall in love.  I’d say her plan is working.


Little PZ is wearing JOJO and Beau’s baby mary jane in skin/neon orange.

Bonnet:  Briar Handmade, Top:  Vintage, Bloomers:  Willaby






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